Sales

Accelerate growth with fractional sales directors who deliver lasting results

Outsourced sales leadership from proven fractional experts who design and deliver growth strategies that work
Board-level sales direction without the full-time cost or long-term commitment
Embedded, results-driven change that transforms performance and strengthens capability

Transform performance with sales growth consulting that delivers measurable results

Sustainable growth isn’t accidental. It’s the product of clear strategy, skilled leadership, and the right processes.

Liberti’s partner, Kiss The Fish, provides fractional sales directors to help ambitious SMEs achieve step-change improvement through sales growth consulting, B2B sales strategy development, and expert leadership embedded within your business.

Whether you need to refine your go-to-market approach, optimise sales processes, or develop stronger sales management capability, we provide the strategic direction and practical execution to make it happen.

Kiss the Fish

Kiss the Fish are global specialists in outsourced sales leadership and strategy development

Founded in 2007, Kiss the Fish is a global network of highly experienced Sales Directors with a proven record of driving transformational results.

We combine strategic vision with hands-on delivery, specialising in B2B sales strategy development, sales process optimisation, and performance transformation for ambitious businesses.

Working alongside your leadership team, Kiss the Fish Sales Directors:

Run diagnostics to identify sales issues and untapped opportunities.
Establish acceleration and growth strategies that boost revenue and results.
Advise boards on all aspects of sales performance, coaching and mentoring teams to achieve more, faster.

With over 28 years of experience and a presence across global markets, Kiss the Fish delivers board-level expertise, measurable impact, and the flexibility of outsourced sales leadership, without the cost or risk of a long-term contract.

Step 1 - Readiness

Are you ready for a Fractional Sales Director, discussion with senior stakeholders to assess readiness. Review of Why we are and where we are.

Step 2 - Assessment & Discovery

Understand the customer’s current sales processes, team structure, target markets, and challenges. Define clear goals and KPIs aligned with business objectives. Profiling, Staff attitude and skill assessment.

Step 3 - Strategic Planning & Goal Setting

Develop a tailored sales strategy that aligns with business goals. Set realistic targets for revenue growth, pipeline development, and sales efficiency.

Step 4 - Implementation & Enablement

Deploy the sales strategy with the sales team. Improve sales skills, tools, and processes. Run sales meetings and one-one visits.

Step 5 - Execution & Monitoring

Drive activity to generate leads and close deals. Monitor progress against KPIs. Workshops and one-one coaching

Step 6 - Review & Handover

Ensure sustainable sales growth. Transfer knowledge and processes to internal teams.

Step 7 - Optimisation & Scaling

Identify bottlenecks and areas for improvement. Scale successful strategies. Sales value proposition work & new business targeting. Negotiation training.

Step 8 - Expected ROI Components:

Increased sales revenue. Shortened sales cycles. Improved sales team productivity. Better sales process consistency. Enhanced forecasting accuracy. Empowered internal sales leadership.

Can you work alongside my existing Sales Director?

Yes we can complement existing leadership by adding capacity or bringing in specialist skills for projects such as process optimisation or market entry. We call this fractional twinning.

Do you provide fractional Sales Directors for both B2B and B2C businesses?

Yes. Our fractional Sales Directors have experience across both B2B and B2C and tailor strategies to suit your model, market, and growth stage.

How can sales growth consulting help my business?

We analyse your sales process, define clear KPIs, and implement strategies that improve conversion rates, strengthen teams, and accelerate performance.

What is a fractional Sales Director?

A fractional Sales Director provides senior-level sales leadership on a part-time basis, helping you build structure, sharpen strategy, and drive revenue growth without the overhead of a full-time hire.