Lucy is responsible for Group Brand Alignment for The Liberti Group. For the last 14 years Lucy has run several businesses and worked with businesses in a variety of sectors. She is passionate about making a difference in businesses by enabling them to realise the potential of their brand and building the talent of their leaders in order to create alignment.
She spent the first half of her career with ICI and Unilever where she developed international marketing, brand and new product initiatives for leading multi-million pound brands, she was involved with large scale takeovers and mergers and managing culture change initiatives. She was instrumental in launching a new food brand Quorn into the market in the 80’s which is now a major household name.
Lucy cares deeply and prides herself on exceptional quality in what she does. Her warmth and presence helps her gain trust and strong empathy with people very quickly.